Nollywood actress Jaiye Kuti, better known by her stage name Jayeola Monje, has discussed the concerning rate at which our colleagues are turning to dance and content creation as a means of promoting their films.
She recollected on Instagram how she started crying when she seen the gifted actor Odunlade Adekola dancing to promote a film. The movie diva went on to say that, in spite of the money she invested in film production, she had to follow the trend in order to market her film.
Describing such tactics as tiring and emotional, she expressed how bad she feels for herself and her colleagues. She noted how many of her colleagues have become skitmakers overnight to promote their movies.
“I have seen an ongoing discussion online concerning Executive Producers/Producers dancing to their movies.
Do you know that some Executive Producers go as far as selling what they have to make a good movie? It is getting tiring and emotional for me
When I made my movie, which was on Prime Video, I didn’t need to dance, and I made my money, which even earned interest.
I spent money on my second movie with my partner, yet I still had to go to the street to dance to create publicity for the movie.
It is bad, and I feel for me and the rest of us. There was a time when Odunlade was dancing, and I wanted to cry.
After spending so much on publications, radio tours, billboards and others, we’d still be required to come out and dance; it is bad. Actors have turned to skitmakers just because they want to sell their movies. Viewers, you need to help us”.
Many Celebrities reacted.
Jaiyekuti wrote: We will continue to dance, give you comics to watch, trailers etc. Every businessneess it, but it will be managed appropriately so that we will still entertain you, trust me. Not condemning dance or ruling it out. I’m sure you know my point.
Damolaolatunji wrote: ACTORS TURNING TO SKITMAKERS. and SKIT MAKERS TURNING TO ACTORS…food for thought🔥👏😮
Bimbooshin wrote: What a coincidence! I was actually discussing about “it”this morning with my director 👍🏻👍🏻👍🏻👍🏻
Salamirotimi wrote: This argument go long o…hmmm
Akintiti wrote: Good movies doesn’t need alot of adverts, take for example 7 doors, we viewers know what we want and trust some movie producers that they will never produce nonsense films
